meet the team
lifeRegen was founded on the belief that your skin is part of a larger story. Our products are holistically-minded, fusing traditional botanical medicines and the latest scientific advancements to deliver you microbiome and skin barrier-friendly products that uplift, inspire, and transform.
FOUNDER & CEO
shirly zeng
In an age where it can feel impossible to balance all of life’s seasons, LifeRegen was founded to help cultivate moments for self-care, self-love, and self-acceptance.
Inspired by a love of science and respect for her ancestral Chinese traditions, our founder, Shirly Zeng, sought to develop a holistic skincare & wellness brand that could leverage the time-honored botanicals that have been safely and reliably treating and nourishing skin for centuries, while also employing the latest scientific advancements to help those traditional medicines work even better.
Shirly found the key to her skincare dreams upon learning of the remarkable results being achieved by Dr. Xu, a pioneering innovator in cellular rejuvenation. In a daring move, Shirly reached out to Dr. Xu regarding the proprietary blend of natural ingredients being extracted via his patented process. She was later granted exclusive access to use Dr. Xu’s proprietary ingredient blends and processes in her skincare and wellness products. Soon after, LifeRegen was born...and the rest is legacy.
Scientific Advisor
Dr. Barbara Krutchkoff, PhD
Dr. Barbara Krutchkoff is a distinguished leader in regenerative and cellular medicine with nearly three decades of experience in translational research, clinical studies, and regulatory strategy.As Executive Director of the Institute of Regenerative and Cellular Medicine (IRCM), she has worked at the intersection of regenerative science and clinical application, collaborating with physicians, researchers, and biotechnology organizations.With multidisciplinary training spanning biomedical engineering, integrative medicine, and stem cell science, including advanced training at UCLA, Dr. Krutchkoff brings to LifeRegen a unique ability to bridge science, clinical translation, and real-world application.
Chief Science Officer
Dr. Jiqing Gou, PhD
Dr. Jiqing Gou is an internationally acclaimed scientist with a career centered on decoding the molecular regulatory pathways that shape cell development and on expanding the scientific and therapeutic use of natural compounds. He earned his Ph.D. in Molecular Biology from the Chinese Academy of Agricultural Sciences, then conducted research at Heinrich-Heine-University in Germany, Michigan Technological University, and the Noble Research Institute, where his work was part of the U.S. Department of Energy's BioEnergy Science Center.
Dr. Gou’s work in regenerative medicine at lifeRegen carries forward the groundbreaking vision established by Dr. Rongxiang Xu, a trailblazer in regenerative medicine therapy. Grounded in his deep understanding of molecular biology and the therapeutic potential of bioactive compounds, Dr. Gou has significantly refined Dr. Xu’s formulations, which rooted in Eastern medical wisdom. These efforts have resulted in lifeRegen’s advanced products that stimulate cellular rejuvenation and tissue repair by activating the body’s natural regenerative abilities.
Global President
Kevin Raulston
Kevin Raulston, Global President of LifeRegen, is also the founder of Global Direct Partners, LLC, a boutique consulting firm that has spent nearly two decades helping business owners and C-suite executives expand their operations between the U.S. and international markets.
Kevin has an exceptional record of achievement as an executive consultant in Direct Sales, eCommerce, Retail, and Franchise business models. Kevin also has over 20 years of corporate experience helping US and international businesses on four continents grow profitably as a CEO, President, COO, CIO, and VP of Sales & Marketing for brands selling between $5 million and $400 million annually.
Specializing in sales, marketing and profit improvements, Kevin is passionate about both customer and independent contractor experience and partners with Owners & C-Suite leadership as the keys to lasting success.
Kevin has his MBA from Rockhurst University and extensive ongoing education experience in finance, IT leadership, and process management at MIT, Harvard, and Villanova University.
Chief Financial Officer
Joanna Cai
Joanna Cai has a background in engineering from China and earned an MBA in France. She has over 20 years of experience in finance and accounting. Joanna has assisted major asset holders in the U.S. and China with asset allocation and portfolio management, building strong personal and business relationships. She also has experience in financial planning and analysis, seeking debt and equity financing, and handling investor relations.
At LifeRegen, Joanna ensures the financial health of the company, including budgeting, cash flow management, and financial planning and analysis. She provides valuable recommendations on potential M&A targets and communicates the company's operations and financial reports to investors, ensuring they are informed about the company's performance.
As the CFO, she acts as a "spokesperson" between the company and its investors, ensuring that the company has sufficient cash flow during its growth and adequate office and production space.